Privacy Policy

1. Data Controller Information & Scope of Policy

At PetGlaze, we believe every cherished companion deserves to be celebrated and honoured through meaningful handcrafted artwork. Protecting your personal privacy is an important part of that commitment.

This Privacy Policy applies to your use of our website (https://petglaze.com, the "Site"), purchases of our products, and any interactions you have with PetGlaze in connection with our services. It details how PetGlaze Pte. Ltd. collects, uses, discloses, and safeguards your personal data.

Note: This Privacy Policy explains our privacy practices and does not create any contractual rights beyond those provided by applicable law.

2. Personal Information We Collect

We collect information necessary to process your custom orders, provide responsive customer care, and enhance your user experience on our Site.

Category	Scope & Examples	Primary Purpose
Customer Contact Data	Full name, shipping address, billing address, email address, phone number.	Order fulfillment, shipping notifications, and customer communications.
Customization Media	Uploaded pet photographs, pet names, commemorative dates, specific artist notes.	Creating custom personalized artwork and physical goods.
Transaction Data	Payment method tokens, purchase history, order values, invoice details.	Secure payment processing, order verification, and financial compliance.
Technical Data	IP address, browser type, device information, time zone, referral URLs, cookie identifiers.	Site optimization, security monitoring, and store performance analytics.

3. Uploaded Photos & Intellectual Property Rights

Creating custom portraits requires clear guidelines regarding photograph copyright and artwork ownership:

• No Unauthorized Publication: We will never publish, advertise, or publicly display your custom pet photos or completed artwork on marketing channels without your explicit prior consent.
• Artwork Intellectual Property: Unless otherwise expressly agreed in writing, all original artwork, digital renderings, illustrations, website content, branding elements, and designs created by PetGlaze remain the intellectual property of PetGlaze Pte. Ltd.

4. Legal Bases for Processing (GDPR Compliance)

If you reside within the European Economic Area (EEA) or United Kingdom (UK), we process your personal data under the following recognized legal bases under the General Data Protection Regulation (GDPR):

• Performance of a Contract: Processing required to fulfill your custom order, handle payment, and manage delivery.
• Legal Obligation: Processing required to comply with statutory accounting, tax, tax audit, and corporate legal requirements.
• Legitimate Interests: Processing necessary to protect store security, prevent fraudulent transactions, and refine our service quality.
• Consent: Explicit permission granted by you for direct marketing communications or non-essential performance and advertising cookies.

5. Production Tools & AI Assistance

To maintain product consistency and processing efficiency, some stages of image pre-processing, resolution enhancement, or layout preparation may involve AI-assisted digital tools. AI-assisted tools are used solely to support production efficiency and do not make final artistic decisions. Final artwork is always reviewed and approved by human artists.

6. Data Sharing & Third-Party Services

We share necessary data with authorized service providers to operate our store and complete your order:

• E-Commerce Platform & Payments: Shopify (e-commerce platform), Shopify Payments, PayPal, Apple Pay, Google Pay.
• Logistics Partners: Third-party carriers including but not limited to DHL Express, FedEx, UPS, Singapore Post, and local postal operators for order fulfillment.
• Analytics & Marketing: Analytics and advertising providers such as Google Analytics 4, Meta Pixel, and Klaviyo. These providers may independently process certain data in accordance with their own privacy policies.

7. Cookies & Tracking Technologies

We utilize two primary types of cookies to operate and optimize our store:

• Session Cookies: Temporary cookies that expire when you close your browser; essential for shopping cart functionality and site navigation.
• Persistent Cookies: Stored on your device for a defined period to remember currency preferences, site options, and marketing metrics. The duration of persistent cookies varies depending on their specific purpose.

8. Data Retention Schedules

We retain personal data only for as long as necessary to fulfill operational, tax, or legal requirements. Our standard retention parameters are as follows:

Data Category	Standard Retention Period
Financial & Tax Order Records	Retained for up to 7 years (in compliance with statutory tax obligations).
Uploaded Pet Photos & Custom Renders	Normally retained for up to 24 months to facilitate re-orders or support enquiries.
Customer Support Enquiries	Normally retained for up to 24 months following issue resolution.
Marketing Consent Records	Retained until you withdraw consent or unsubscribe.

9. International Transfers & Global Rights

As PetGlaze serves customers globally, local privacy rights may vary depending on your jurisdiction. Data collected from international customers may be transferred to and stored in Singapore, the United States, or other server locations. Where required by applicable law, we implement appropriate safeguards (such as Standard Contractual Clauses) before transferring personal data internationally.

10. Your Rights & Privacy Choices

Depending on your jurisdiction, you may exercise the following rights regarding your personal data:

• Right to Access & Portability: Request a digital copy of the personal data we hold about you.
• Right to Correction & Deletion: Request correction of inaccurate information or request deletion of your personal data.
• Right to Withdraw Consent: Withdraw previously granted consent for marketing communications or non-essential cookies at any time.
• Unsubscribe Controls: Opt-out of marketing communications instantly via the "Unsubscribe" link included in every promotional email.

11. Security Safeguards & Transmission Disclaimer

We maintain appropriate technical and organizational safeguards—including TLS/SSL encryption and firewall protections—to protect your personal information against unauthorized access or loss. However, no method of electronic transmission or storage can be guaranteed to be 100% secure.

12. Children's Privacy

Our Site and products are intended for adults. We do not knowingly collect or solicit personal data from children under 16 years of age. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete that information promptly.

13. Contact

If you have any questions about this Privacy Policy, please contact us using the details below.